Grosh Backdrops and Drapery Brand
A NEW brand ambassador is a passionate consumer that actively and willingly promotes your brand, product or service through social media outlets creating a “viral word of mouth” marketing campaign FREE of charge. These people provide credible feedback and first hand knowledge of whatever it is you offer and increase your company reach and visibility. Sounds great right?
Where to start: “If you build it, they will come.”
To build NEW brand ambassadors you must first become one yourself! Practice what you preach. What brands are you loyal to? Why are you loyal to them? Tweet away! Champion a cause and let your voice be heard!
Be accessible:
One of the great things about social media is that “key” people are more accessible these days. It used to be that if you had a question, comment, concern or complaint your only option was to call a 1-800 number and listen to an automated teller ramble on while you press zero over AND over AND over again trying to get to the operator and talk to a live person. These days with just one tweet or post, key decision makers are at your fingertips. So listen up, social media company contacts whether it be CEO’s, VP’s, customer service and account reps, sales and marketing managers, it is good business practice to make yourselves accessible. Respond back to the good, the bad and the ugly questions and comments of your “potential” consumers and current customers because just as one tweet can make Dell 6.5mil, one tweet from an unhappy camper can certainly lose you money.
Mutually beneficial relationships:
A couple other ways you can build new brand ambassadors AND mutually beneficial relationships are through guest blogs and Twitter chat sessions. Guest bloggers not only lend their unique voice to your blog but they also bring their legion of friends, fans and followers to your website. They get to separate themselves from the crowd and promote their talent and brand while engaging a whole new network that may be unfamiliar with them. With Twitter Q/A chat sessions companies have a chance to gain valuable feedback on their products and services. Chat sessions are a way for consumers to voice their opinions and feel like they made a difference. Great for troubleshooting! It is also a wonderful opportunity for a company to build rapport and earn trust from consumers.
RTR: Rapport, Trust, Referrals
Rapport + Trust = Referrals: By being accessible and engaging with your current customers and potential consumers in your network you begin to build Rapport with them. By building rapport you gain their Trust. By gaining their trust, you get Referrals which leads to a viral word of mouth marketing campaign. Just like in face to face meet and greets, make sure you are genuine. Do not push the “hard sell.” Remember, new brand ambassadors promote willingly and that the most sold relationships are mutually beneficial.
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